Recently, we wrote about the beginnings of the Marvel vs. Dc. We were able to establish that the first superhero in history was Superman, which first appeared in action comics in 1933. DC’s dominance lasted until the 1960s. until Stan Lee made a kind of revolution in Marvel.
As we mentioned recently, in the 1960s and 1990s, the of the last century in the Marvel vs. rivalry. DC was the first release to take the lead. Much of this is due to Stan Lee, who decided to create superheroes, struggling not only with villains, but also with typically human afflictions.
Although Marvel was successful in sales, this does not mean that DC was close to bankruptcy. It is often possible to hear opinions that the 1960s and 1960s were the first time that we had a b:Beatles, Bond and Batman. At the time, the publishing house also noted that it was losing the competition to its biggest competitor. For this reason, they began the process of “buying” artists and writers who were associated with Marvel.
The first super villain
The first major step in the Marvel vs. DC was hiring Jack Kirby. Initially, it was not an open movement, but he was given the opportunity to create his own characters. It is worth mentioning that the characteristics of the most famous heroes of the DC universe remained unchanged – especially the iconic Superman and Batman.
Jack Kirby was the first person to introduce the concept of super-villain to the superhero universe. He created Darkseid, the tyrannical ruler of the planet Apocalypse, whose personality was to be modeled after Adolf Hitler. His greatest enemies were the New Gods, Superman, and the entire Justice League. He was overwhelmed by the vision of developing an Anti-Life equation that would allow him to take over the entire Universe.
Two decades of racing
Despite the considerable expansion of the DC universe, marvel won the competition for two more decades. Mainly due to the fact that this first release did not give up the reduction of the power of its heroes. They continued to remain “divine” without human weaknesses. Therefore, the next two decades were marked by attempts to bring up competition. Interestingly, the batman comics created in these years are considered the best in the history of their release.
The first milestone was the hiring of Danny O’Neil, who was tasked with significantly reducing Superman’s powers. This was in response to dc’s market research at the time. It turned out that superheroes who have their flaws are more popular among readers. For this reason, it was decided to create the Flash Firestorm, which was a response to marvel spider-man.
A turn towards adult readers
The highlight of the Marvel vs. DC was a turn toward readers who entered adult life. The new approach contributed to the creation of “The Dark Knight Rises” and “Watchman”, which made comics no longer seen solely as a product dedicated to children and teenagers. They thus became a kind of “graphic novels”. Frank Miller, who had previously been successful in working on the dark tales of Daredevil and later on the re-creation of Batman in a much darker scene, made a big contribution. As it turned out – such a procedure left DC for good.
DC’s new approach, the stagnation of created heroes, and Ronald Perelman’s weak leadership made Marvel bankrupt in the 1990s. In addition, DC changed the com notion of superhero heritage with its “Crisis”. From now on, e.g. Flash became a transitive nickname, taken by successive characters who had similar powers. In marvel vs. rivalry. DC also played a key role in the filming of the novels about Superman and Batman. Marvel lost the race in the 1990s, forcing the publishing house to m.in. sell the film rights to Spider-Man to Sony Pictures for $10 million.
In the next installment of the series will be moved a new version of the rivalry Marvel vs. DC – this time already concerning the screening of the best novels. We will also mention why Sony Pictures did not decide to buy the entire Marvel brand, as well as the backstage purchase of film rights to Spider-Man.